Comments on: FTC Guidelines – One More Day

By: Sire

Sire — Tue, 08 Dec 2009 11:26:44 +0000

You would think, that if they are a highly ethical company, they should be providing the same material to affiliates both in and outside of the States.

If they would provide different material to US affiliates just to comply with the new guidelines, I would suggest that there is something not quite right with what they are promoting.

By: Steve Warriner

Steve Warriner — Tue, 08 Dec 2009 11:23:03 +0000

If I understood correctly there is an indirect effect to those outside the U.S., if they are running an affiliate program with members in the U.S.

Those affiliates will still have to operate under the new guidelines. If the program owner acts responsibly with respect to U.S. members then marketing guidelines training and materials that meet the guidelines should be provided to those affiliates.

So it would boil down to:
1. Do they care about their U.S. affiliates?
2. If so, do they provide separate materials for them?
3. To prevent the expense of running it 2 different ways, do they comply?

So it would come down to dollars and maybe a tad of ethics.

Thanks for your comment Sire.
- JEDs

By: Sire

Sire — Tue, 08 Dec 2009 07:11:46 +0000

I reckon the majority of bloggers do the right thing and so won’t have all that much to worry about.

With some luck it will mean that the majority of US bloggers and webmaster will watch their P’s and Q’s when making brash statements, but won’t do a thing to those outside the US.